The Indonesian arm of Bajaj Auto Limited, PT Bajaj Auto Indonesia (BAI), is targeting sales of 1,200 bikes during the ongoing Jakarta fair in Indonesia. The company has set this target after gauging the response of the public towards its products at the fair.
The company has already managed to sell 30 % of its total target of 1,200 units. The theme of the company’s stall at this year’s fair is ‘Light Sport” and the company has on display products from the Pulsar range of bikes like the Pulsar 135 LS, Pulsar 180 and the Pulsar 200. The company also has on display a couple of modified Pulsars modified by modification house Phoenix as the centre of attraction of its stall at the fair.
The company is using the fair as a platform to showcase future products, launch new products and to boost product sales in the Indonesian market. The company is going all-out and wants to leave no stone unturned in order to leapfrog the competition and move ahead.
It looks like as if Bajaj is not content with growth in the Indian market alone and wants to grow and expand deeper into export markets. If the company continues with these sort of steps to increase its visibility and create an awareness about its products in foreign markets, it can definitely look forward to growth in sales figures in foreign markets as well.
No comments:
Post a Comment